After the long-term outdoor campaign that has been on the roads since the end of summer, Coca-Cola Egypt has renewed the strategy with a new OOH campaign that counts with music stars Esseily, Amir Eid and Abu, as well as Hana Ghoniem.
Visualizing the casual gathering of the four stars, the ads ask viewers “How do you call it”, reminding the market of the versatile familiarity that the beverage brand has built over the years. Part of the larger initiative “The Coca Cola Experience”, the hashtag “#CocaCola_How_Do_You_Call_It” invites audiences to participate and interact on the brand’s Social Media platforms.
The campaign appeared on the roads at the beginning of March and uses mega signs, uni-poles and billboards, as well as flags, on several roads of Greater Cairo.
Industry: Food & Beverages
Advertiser: Coca-Cola Egypt
OOH Size: Billboard | Flag | Gate | Large uni-pole | Mega-Sign
Region: North Africa
Tags: Abu | Amir Eid | Mahmoud El Esseily | Hana Ghoniem
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