A new installment in the OOH strategy of real estate company Marakez has shifted focus from a multi-project campaign to the individual promotion of residential project District 5.
The upgraded visuals use totally different designs and colors, focusing strongly on white and earth colors, as well as sunlight, to emphasize the size offered in the slogan “Double height” that defines the “Living spaces. Introducing lofts”.
Starting during the first week of March, the campaign can be seen on a variety of roads across Greater Cairo using mostly double-decker poles, while some ads from the previous campaign still remain on the selected locations.
Industry: Real Estate
Brand: District 5
OOH Size: Double-decker Pole | Gate | Large uni-pole
Region: North Africa
Tags: 6th of October City | New Cairo | Residential Project
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