Real Estate developer Dorra Group has returned to the billboards of Greater Cairo with a new campaign that showcases stylish branding and eloquent messages to make a powerful statement: they're planning projects in New Cairo. One of the most prominent Egyptian developers, who has succeeded in several projects across the Gulf and is renowned for their developments in Giza, is now ready to cross the Nile and start developing new projects in East Cairo. The ads showcase the elegant calligraphy of the brand’s logo as background, with alternating ad copy that reads either “Entering East Cairo” or “Your First Address”. White and pumpkin-orange font create a high contrast with the dark background of the artwork. The campaign certainly shows strong branding to encompass the powerful statement. Launched during the last days of August, it’s the first we’ve seen from the group this year. Look out for serials of uni-poles, mega-signs, double-decker poles, and special set-ups across the Greater Cairo.
