New Capital’s residential project Castle Landmark has reappeared on the billboards of Greater Cairo with a new OOH campaign that invites viewers to “invest” in the NAC.
The visuals include images of the project and display water features and green areas surrounded by medium-rise apartment blocks, under the slogan “The first real step to invest in the New Administrative Capital”. A space at the bottom of the ads is reserved for the payment conditions and the logos of consultancy and development partners.
Starting at the beginning of March, the campaign uses OOH types of large format like uni-poles, billboards and double-decker poles.
Industry: Real Estate
Brand: Castle Landmark
Advertiser: Castle Development
OOH Size: Billboard | Double-decker Pole | Gate
Region: North Africa
Tags: Residential Project
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