New Capital’s residential project Castle Landmark has reappeared on the billboards of Greater Cairo with a new OOH campaign that invites viewers to “invest” in the NAC.

The visuals include images of the project and display water features and green areas surrounded by medium-rise apartment blocks, under the slogan “The first real step to invest in the New Administrative Capital”. A space at the bottom of the ads is reserved for the payment conditions and the logos of consultancy and development partners.

Starting at the beginning of March, the campaign uses OOH types of large format like uni-poles, billboards and double-decker poles.

Castle Landmark renovates campaign on the billboards-00
Castle Landmark renovates campaign on the billboards-00

Campaign Credits

Industry: Real Estate

Brand: Castle Landmark

Advertiser: Castle Development

OOH Size: Billboard | Double-decker Pole | Gate

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Country: Egypt

Region: North Africa

Tags: Residential Project

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