Real estate developer SAK has launched a new OOH campaign for their latest residential project Sueño in New Capital (NAC).

Using the images from their current TV commercial, and under the overarching slogan of “We understand you”, the ad copy features a variety of messages that present to viewers modern features, such as security mobile applications and jacuzzi tubs, while inviting audiences to visit the developer’s booth at Cityscape.

The campaign can be spotted on the major roads of Greater Cairo with double-decker poles, mega signs, billboards, and uni-poles.

Sueño “understands” audiences-00
Sueño “understands” audiences-00

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