Just like last year, the franchise of medical labs Al Mokhtabar has launched a new outdoor campaign to raise awareness about women’s health just in time for Mother’s Day.
Using visuals that represent motherhood, the slogan of the campaign encourages viewers with the message “If you care for your mother tell her to love herself”, offering a special promotion specific tests for the occasion of Mother’s Day.
The campaign was released during the first week of March with billboards, uni-poles, mega signs, double-decker poles, and T-Poles across most districts of the Greater Cairo.
Industry: Medical Laboratory
Brand: Al Mokhtabar
OOH Size: Billboard | Double-decker Pole | Large uni-pole | Mega-Sign | T-pole
Region: North Africa
Tags: Health Awareness Campaign | Mother's Day
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