Egyptian developer Sorouh has reignited the OOH promotion of their latest mixed-use project Entrada, with new colorful visuals and a variety of messages that subtly present all the project’s features to audiences.
Under the overarching new slogan of “A world of Greatness”, each visual invites audiences to “Live comfortably”, “Shop fashionably” or “Work smartly”, with specific images that represent both, the residential complex “Entrada New Capital”, as well as the commercial strip “Entrada Avenue”.
Starting during the first days of March, the campaign has filled the roads with colorful OOH types of large format and combinations of enhanced visibility on the major roads of Greater Cairo.
Industry: Real Estate
Brand: Entrada | Entrada Avenue
Advertiser: Sorouh Developments
OOH Size: Billboard | Double-decker Pole | Gate | Large uni-pole | Mega Sign
Region: North Africa
Tags: Commercial Project | NAC | New Administrative Capital | Residential Project
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