Real estate developer Master Group continues a non-stop series of branding initiatives on the roads, with the latest OOH campaign thanking employees on the billboards of Greater Cairo.

A surprising “employer branding” initiative – quite uncommon practice among Egyptian brands, portrays a wide variety of visuals with images of employees from all departments, with a personalized “thank you note” to each of them. The design, however, neglects to properly size the brand’s logo for viewability, so it will certainly be missed by most viewers.

Gradually released during the first days of March, the campaign enjoys visibility on uni-poles, double-decker poles and gate combinations across Greater Cairo.

Master Group surprises with employer branding campaign-00
Master Group surprises with employer branding campaign-00

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