French telecom Orange has launched a outdoor campaign to present its latest cross-promotion, starring favorite comedy character Sayed Abu Hafiza.

Borrowing the shots from their TV commercial, the slogan offers viewers “Every day’s promotions” “عروض للركب” , with the logos of partner brands Carrefour, Otlob, SWVL, Fawry, and Renaissance at the bottom of the ads.

The campaign was gradually installed during the first week of March and uses the typical mix of OOH types and sizes in the brand’s regular locations across Greater Cairo.

Abu Hafiza stars latest cross-promotion from Orange telecom-00
Abu Hafiza stars latest cross-promotion from Orange telecom-00

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