Automotive dealer KAYAN has released a new OOH campaign for Spanish brand SEAT, with a focus on promoting the latest SUV models Ateca and Arona. The campaign alternates images of the two models individually and together, with ad copy that invites viewers to “Make everyday a great day” and to “Choose what’s suitable for you”. Orange partitioned backgrounds also include car details, prices and Kayan’s contact information. Launched during the first days of March, the campaign can be seen on uni-poles, double-decker poles and T-Poles in several districts of Greater Cairo.
