Egyptian developer Misr Italia has brought VINCI back to the billboards of Greater Cairo to announce the launch of Phase 2. The project, which is located in the Diplomatic Area of New Capital, is described in its slogan “Luxury Boutique Living” and the new ads continue to offer viewers “fully finished villas and apartments”, this time using watercolor effects in the visuals. Starting during the first week of March, the new campaign can be seen on the highest-trafficked roads of Greater Cairo using OOH types of large format and combinations of great visibility.
