French university ESLSCA has hit Cairo’s roads with an OOH campaign to announce their new undergraduate programs.
The Paris-based university, which since its inception in Egypt has been offering post-graduate programs and highly-regarded MBAs, is now adding undergraduate programs to its academic portfolio, as the ad copy informs viewers with straight-forward messaging over branded blue backgrounds.
The campaign was launched at the start of March and can be seen on uni-poles, mega signs and gate combinations on the highest-trafficked roads of Greater Cairo.
Advertiser: ESLSCA Egypt
OOH Size: Gate | Large uni-pole | Mega Sign
Region: North Africa
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