Egyptian developer City Edge continues its unstoppable strategy of announcements on the billboards of Greater Cairo with a new OOH campaign that reveals a new residential project under the name of Al Maqsad. Following their branding campaign of “Putting you first” last January – which already teased about an upcoming launch –, the real estate company reveals its new residential project in NAC with dark backgrounds that aim at conveying the elegance of the development. The ads started to spread during the last days of February with uni-poles, double-decker poles and gate combinations on the major roads of Greater Cairo.
