Real Estate Developer GRM has hit the roads with an outdoor campaign to advertise residential project “Valeria Maadi”.

Using different ad visuals with a distinctive Autumn feel, the ads showcase images of vast apartment buildings surrounding common areas, as well as deep forests that may puzzle audiences as to the real location of the project. The ad copy is restricted to the payment conditions and the developer’s hotline.

The campaign started during the first week of February and uses a mix of large and medium size OOH types across selected districts of Greater Cairo.

GRM offers payment plan for new Valeria Maadi-00
GRM offers payment plan for new Valeria Maadi-00

Campaign Credits

Industry: Real Estate

Brand: Valeria Maadi

Advertiser: GRM

OOH Size: Billboard | Double-decker Pole | Gate | Large uni-pole

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Country: Egypt

Region: North Africa

Tags: Maadi | Residential Project

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