GRM offers payment plan for new Valeria Maadi

Real Estate Developer GRM has hit the roads with an outdoor campaign to advertise residential project “Valeria Maadi”.

Using different ad visuals with a distinctive Autumn feel, the ads showcase images of vast apartment buildings surrounding common areas, as well as deep forests that may puzzle audiences as to the real location of the project. The ad copy is restricted to the payment conditions and the developer’s hotline.

The campaign started during the first week of February and uses a mix of large and medium size OOH types across selected districts of Greater Cairo.