Real estate developer Master Group has launched a new OOH campaign to offer special discounts for their latest project in New Capital The City Valley.

Using sky-filled backgrounds, the ads display the home units and the greenery features, along the project’s name in an artistic logo and font. The copy offers viewers “Now 5% discount” and provides the developer’s hotline for further enquiries.

Starting during the second week of February, the campaign uses double-decker poles in several districts of Greater Cairo.

Master Group offers discounts for The City Valley-00
Master Group offers discounts for The City Valley-00

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