As every year, health-care foundation Baheya has hit the roads on the occasion of Mother’s Day with their usual awareness outdoor campaign.

Encouraging women to take care of their health with the recognizable breast-cancer ribbon, the ads use matching pink backgrounds and feature the hashtag “#My_Gift_For_Mother’s_Day” under the encompassing main message “Baheya’s Health”. Juhayna and NBE’s repeat as the initiative’s sponsors this year, with their logos at the bottom of the ads.

The campaign started after mid-February and uses uni-poles, T-Poles and billboards on selected districts of Greater Cairo.

Baheya starts new awareness campaign for Mother’s Day-00
Baheya starts new awareness campaign for Mother’s Day-00

Your OOH Market Intelligence, is ready to provide specific campaign insights

Back To Top Arrow