As every year, health-care foundation Baheya has hit the roads on the occasion of Mother’s Day with their usual awareness outdoor campaign.
Encouraging women to take care of their health with the recognizable breast-cancer ribbon, the ads use matching pink backgrounds and feature the hashtag “#My_Gift_For_Mother’s_Day” under the encompassing main message “Baheya’s Health”. Juhayna and NBE’s repeat as the initiative’s sponsors this year, with their logos at the bottom of the ads.
The campaign started after mid-February and uses uni-poles, T-Poles and billboards on selected districts of Greater Cairo.
Brand: Baheya Foundation
Advertiser: Baheya Hospital
OOH Size: Billboard | Large uni-pole | T-pole
Region: North Africa
Tags: Edification Campaign | Juhayna | Mother's Day | National Bank of Egypt (NBE) | Social Initiative
Your OOH Market Intelligence, is ready to provide specific campaign insights
A group of marketing professionals with focus on OOH (Out-of-Home) media, dedicated to gather and digest all the updates, news, and insider stories of every outdoor advertising campaign!
Fill in your E-mail Below to receive Exclusive OOH News monthly
Your Information will never be shared with any third party
Or Sign Up Using
Back To Login
Or Login Using
You also can sign up in less than a minute now.