Egyptian developer La Verde has returned to the roads of Greater Cairo with a new OOH campaign that presents the first home units of their homonymous project in NAC.
The campaign displays a variety of visuals that reveal stand-alone villas, as well as luxurious apartment buildings, always surrounded by green features and under the over-reaching slogan “Green. Safe. Investment” that also appeared in the developer’s launch campaign last September and subsequent strategic upgrade during October.
Starting before mid-February, the campaign can be seen on strategic combinations in the highest-trafficked areas of Greater Cairo.
Industry: Real Estate
Brand: La Verde
Advertiser: La Verde Development
OOH Size: Billboard | Double-decker Pole | Gate | Large uni-pole | Mega Sign | Serial
Region: North Africa
Tags: NAC | New Administrative Capital | Residential Project
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