The new OOH campaign from Mall Of Egypt announces the latest initiative from the leading retail facilities in 6th of October City.
Under the name of “Rise & Shine”, the ads display the logos of participating stores that offer special discounts to the early risers who come to the mall for free fitness classes.
The campaign started just before mid-February, parallel to the brand’s social media activation of the initiative and uses the regular locations of the brand across Greater Cairo.
Industry: Shopping Malls
Brand: Mall of Egypt
Advertiser: Majid Al Futtaim
OOH Size: Large uni-pole | Mega-Sign
Region: North Africa
Tags: 6th of October City | Community Initiative | Fitness
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