A year after their branding campaign as the leading developer in Mostakbal City, Sabbour has repeated strategy and slogan on the billboards of Greater Cairo – but with a twist!
With a new rebranded image that uses the more coherent name of Al Ahly Sabbour, the tycoon developer repeats last year’s slogan “A tradition of trust”, but uses visuals in night-blue patterned gradients that provide an elegant setting for the new merged logo of white and gold colors. The branding campaign also includes ads that display all the developer’s projects in Egypt.
The campaign appeared after mid-February with a large variety of OOH types of large format on the highest-trafficked roads of Greater Cairo.
Industry: Real Estate
Brand: Al Ahly Sabbour
Advertiser: Al Ahly Sabbour
OOH Size: Double-decker Pole | Gate | Large uni-pole | Mega-Sign | Serial
Region: North Africa
Tags: Al Ahly for Real Estate Development | Branding Campaign | Sabbour | Rebranding
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