After announcing their new Lebanese partner and reinforcing their brand positioning with a branding campaign, El Shahawi Properties has decided to focus their attention on their Sokhna project Ein Hills in their latest OOH campaign.
The ads display images of clear-waters and hills landscapes, inviting viewers to “Explore the hills” on the highest strategic roads of Cairo and Greater Cairo districts.
The campaign, which started with just one location on October Bridge while the developer’s branding campaign from January was still on the roads, is now fully installed replacing the latter in its same locations.
Industry: Real Estate
Brand: Ein Hills
Advertiser: El Shahawi Group
OOH Size: Billboard | Double-decker Pole | Gate | Large uni-pole | Serial
Region: North Africa
Tags: Ain Sokhna | Vacation Project
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