Tycoon developer Orascom has repeated their OOH branding strategy from last June 2018, in what seems a bigger OOH campaign this time.
The ads use partitioned branded backgrounds that display images of each of their international projects individually, under the unifying slogan “30 years building towns”. The visuals include the resorts in Egypt, the Gulf Region and European countries, emphasizing the developer’s reach internationally.
With a mix of OOH types and sizes, the campaign can be spotted in the major roads and urban areas of Greater Cairo.
Industry: Real Estate
Brand: Orascom Development
Advertiser: Orascom Development
OOH Size: Billboard | Double-decker Pole | Gate | Large uni-pole | Mega-Sign | Serial
Region: North Africa
Tags: Branding Project | Vacation Project
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