Following their January teaser campaign that shared with audiences the successful sales of residential project Serrano and anticipated a new project, Egyptian developer New Plan is now revealing with a new OOH campaign their upcoming project in NAC (New Administrative Capital) under the name of Eleven.

Over the dark backgrounds that the developer has favored in all their campaigns, the ads present a new commercial project of “retail and office”, with the slogan describing it as “rooted in the balance of form”. Apart from indicating the location in the “financial and business district”, the copy also informs audiences that New Plan is “the developer behind Serrano”.

The new campaign was revealed on the highest-trafficked roads of Greater Cairo with OOH types of large format.

New Plan reveals commercial project in NAC-00
New Plan reveals commercial project in NAC-00

The Art & Science of OOH

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