The Egyptian satellite channel CBC is back on the billboards with a new Out-Of-Home campaign that informs viewers of the new show of the season “Carmen”.
The regular branded backgrounds of the TV network display the image of actress Reham Hagag, with the ad copy in both Arabic and English to tell audiences all details of broadcast times and days in stylish golden font.
Starting during the second week of February, the campaign has gradually spread over the roads of Greater Cairo with uni-poles, billboards, lightboxes, double-decker poles and flags.
Industry: Broadcast Media
Advertiser: El Mostaqbal Group
OOH Size: Billboard | Double-decker Pole | Flag | Large uni-pole | Lightbox
Region: North Africa
Tags: Reham Hagag | Carmen
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