Porto Group presents the “Jackpot Promotion”

The development and holiday division of Amer Group Porto is back on the roads with a new special promotion, repeating their OOH strategy of 2018.

Over silver gradient backgrounds that highlight the visual design of a slot machine with ad copy that promises “7 % down payment, 7 years installments and 7 days at Porto” under the slogan “The offer of a lifetime” – though the campaign forgets to tell viewers what it is the brand is selling.

The campaign appeared during the first week February with a variety of OOH types and sizes in several roads of Greater Cairo.