The development and holiday division of Amer Group Porto is back on the roads with a new special promotion, repeating their OOH strategy of 2018.

Over silver gradient backgrounds that highlight the visual design of a slot machine with ad copy that promises “7 % down payment, 7 years installments and 7 days at Porto” under the slogan “The offer of a lifetime” – though the campaign forgets to tell viewers what it is the brand is selling.

The campaign appeared during the first week February with a variety of OOH types and sizes in several roads of Greater Cairo.

Porto Group presents the “Jackpot Promotion”-00
Porto Group presents the “Jackpot Promotion”-00

Campaign Credits

Industry: Real Estate

Brand: Porto Group

Advertiser: Amer Group

OOH Size: Billboard | Double-decker Pole

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Country: Egypt

Region: North Africa

Tags: Special Promotion

The Art & Science of OOH

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