The development and holiday division of Amer Group Porto is back on the roads with a new special promotion, repeating their OOH strategy of 2018.
Over silver gradient backgrounds that highlight the visual design of a slot machine with ad copy that promises “7 % down payment, 7 years installments and 7 days at Porto” under the slogan “The offer of a lifetime” – though the campaign forgets to tell viewers what it is the brand is selling.
The campaign appeared during the first week February with a variety of OOH types and sizes in several roads of Greater Cairo.
Industry: Real Estate
Brand: Porto Group
Advertiser: Amer Group
OOH Size: Billboard | Double-decker Pole
Region: North Africa
Tags: Special Promotion
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