Just in time to celebrate Valentine’s, regional jewelry brand L’Azurde has returned to the billboards with a new OOH campaign to present their latest collections.

Repeating brand ambassador with artistic dancer and actress Nelly Karim, the ads portray the Egyptian star wearing different items from the new collections named “Treasure Trove Collection” and “My Path Collection” in both, Arabic and English.

The campaign started before the second week of February on selected locations across Greater Cairo.

The Art & Science of OOH

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