Real estate developer Living Yards has returned to the billboards of Greater Cairo with a new outdoor campaign that announces the start of Phase II at their residential project The Loft in New Capital.

With abstract designs, the visuals focus on emphasizing the modernity of the project and its versatile customization, with ad copy that invites viewers to “Choose your space, customize it as you want”

The new campaign was first spotted at the beginning of February and uses double-decker poles, billboards and uni-poles across several districts of Greater Cairo.

Living Yards announces Phase II at The Loft-00
Living Yards announces Phase II at The Loft-00

The Art & Science of OOH

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