Real estate developer Living Yards has returned to the billboards of Greater Cairo with a new outdoor campaign that announces the start of Phase II at their residential project The Loft in New Capital.
With abstract designs, the visuals focus on emphasizing the modernity of the project and its versatile customization, with ad copy that invites viewers to “Choose your space, customize it as you want”
The new campaign was first spotted at the beginning of February and uses double-decker poles, billboards and uni-poles across several districts of Greater Cairo.
Industry: Real Estate
Brand: The Loft
Advertiser: Living Yards Developments
OOH Size: Billboard | Double-decker Pole | Gate
Region: North Africa
Tags: NAC | New Administrative Capital | Product Launch
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