Along the sponsorship of UEFA Champions League, global beverages brand Pepsi has crafted a truly engaging campaign that communicates with audiences on every medium.
With international football players Mohamed Salah and Leo Messi, the OOH campaign on the billboards displays each player individually under the slogan “Love it. Live it” and the image of the iconic European trophy – the football competition with the highest followers of the world.
The campaign appeared on the roads of Greater Cairo during the second week of February with uni-poles, mega signs, billboards, and flags in several districts.
Industry: Food & Beverages
Advertiser: PepsiCo Egypt
OOH Size: Billboard | Flag | Gate | Large uni-pole | Mega-Sign
Region: North Africa
Tags: Global Brand | Leo Messi | Mohamed Salah | Sponsorship Campaign | UEFA Champions League | Multi-Channel Campaign
Your OOH Market Intelligence, is ready to provide specific campaign insights
A group of marketing professionals with focus on OOH (Out-of-Home) media, dedicated to gather and digest all the updates, news, and insider stories of every outdoor advertising campaign!
Fill in your E-mail Below to receive Exclusive OOH News monthly
Your Information will never be shared with any third party
Or Sign Up Using
Back To Login
Or Login Using
You also can sign up in less than a minute now.