With such fierce and abundant competition, it seems difficult for real estate developers to find unique value propositions to advertise their projects.
The latest campaign from AKAM has chosen the message “Kitchen with view”, accompanied by visuals that showcase the views from the apartments buildings at Scenario in the New Capital. Repeating the design of partitioned backgrounds, the developer uses them to inform audiences of payment conditions and size of the home units.
Released at the beginning of February, the campaign can be seen on uni-poles and double-decker poles across several districts of Greater Cairo.
Industry: Real Estate
Advertiser: AKAM Developments
OOH Size: Billboard | Double-decker Pole | Gate | Large uni-pole | Mega-Sign
Region: North Africa
Tags: Campaign Upgrade | New Administrative Capital | Product Launch
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