Egyptian developer SODIC continues its patronage of the arts with the announcement of the upcoming concert of piano maestro Richard Clayderman at Al Manara. Using ads with the image and name of the worldwide acclaimed pianist, the ad copy informs viewers of all the necessary details of the concert with the descriptive slogan “The World’s Most Successful Pianist Richard Clayderman, at Al Manara”, and include the logos of the music event’s sponsors at the bottom. The campaign was released just a few days prior to the concert and use selected locations around Zamalek.
