Egypt’s largest petroleum show EGYPS has launched an outdoor campaign to raise awareness about the upcoming 2019 edition of the event on the roads of Cairo. With partitioned backgrounds, the ads display the logos of all sponsors as well as the conference theme of this year’s edition “Delivering the energy needs of tomorrow”, above the CTA (Call-To-Action) “Join the largest oil & gas show in North Africa” inviting viewers to attend in both, English and Arabic. Starting during the first week February, the campaign uses a mix of OOH types of medium and large format across several districts of Greater Cairo.
