After the announcement last month with an OOH campaign, real estate company Pyramids has started to upgrade the visuals of the campaign to reveal images of the commercial project Grand Square.

The new visuals continue to use purple gradients in the background, and now include images of the modern design of a mall, as well as the water features in its surroundings. Long copy provides additional information to viewers.

Released at the beginning of February, the new ads can be seen on the major roads of Greater Cairo.

The Art & Science of OOH

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