Egyptian Ceramics & Sanitary ware Micavit has launched an OOH campaign in association with Geberit to promote the latest models from the Swiss brand. The ads showcase a variety of bathroom sanitary ware with elegant and modern designs. On the side and top of each ad, the ad copy reads different messages, such as “Egyptian high quality” and “A lifetime guarantee”. Launched in the last week of August, just before Eid Al-Adha, the campaign uses uni-poles, in addition to double-decker poles and can be seen on the main roads of Greater Cairo.
