Hyde Park continues their OOH strategy with a new campaign that reignites the promotion of their homonymous residential project in New Cairo.
After the thorough campaign for The Residences, which can still be seen on some selected locations, the new ads use the slogan “Your Place is On” and images of the home units, with a clear visual emphasis on the planning of green areas and wide spaces, as well as the architectural details.
The campaign started to spread during the first weekend of February and uses uni-poles, double-decker poles, mega signs, and gate combinations on the highest-trafficked roads of Greater Cairo.
Industry: Real Estate
Brand: Hyde Park New Cairo
Advertiser: Hyde Park Developments
OOH Size: Double-decker Pole | Gate | Large uni-pole | Mega Sign | Serial
Region: North Africa
Tags: New Cairo
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