Real estate developer Palm Hills has launched an OOH campaign to announce the arrival of leading management school SDA from the Italian University Bocconi to their “creative” residential project Badya in 6th of October City.

The ads use geometrical colorful designs to inform viewers that the prestigious School of Management SDA Bocconi, which currently ranks 7th worldwide and 2nd among European business colleges, will be brought to Egypt by Badya “the creative city”.

Starting during the first week of February, the campaign is surprising the market with combinations of large OOH format on strategic locations of Greater Cairo.

Palm Hills signs up Milan’s University Bocconi for Badya-00
Palm Hills signs up Milan’s University Bocconi for Badya-00

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