Aqar Masr launches residential project in NAC

Real estate developer Aqar Masr has released a new OOH campaign to announce the take-off of their latest residential project in the New Administrative Capital of Egypt.

Earth-colored backgrounds present the simplistic branding of the project, which combines patterned motifs at the bottom of the visuals along gradient in the lateral, leaving appropriate space for the project’s name and the slogan “Houses look at the world”.

The campaign started during the first weekend of February and uses a mix of OOH types and sizes on the highest-trafficked roads of Greater Cairo.