Auto Jameel, the exclusive automotive dealer for Ford in Egypt, has launched an Out-Of-Home campaign to present the new upgraded model “Kuga 2019”. With abstract backgrounds that imitate a modern LED-lighted stage, the ads present to viewers the new “Kuga 2019, More Accessories, Less Price”, along the starting price of “499,900” and the logos of both, the dealer and the recommended engine oil Total Quartz. Starting during the first week February, the campaign is visible on OOH types of large format on every major road of Greater Cairo.
