Following their return to the OOH scenery of Greater Cairo last month with the “inner sweetness” campaign, the international chocolate brand Cadbury’sDairy Milk has switched the marketing track to present their new ice-cream.
Using their recognizable purple branded backgrounds, the ads visuals display the new Dairy Milk Ice Cream encased in a golden ribbon, with ad copy that tells viewers plainly that “Now Dairy Milk is Ice Cream”.
The campaign started during the first week of February and uses OOH of large format, such as uni-poles and billboards on the main roads of Greater Cairo.
Industry: Food & Beverages
Brand: Dairy Milk
OOH Size: Billboard | Gate | Large uni-pole
Region: North Africa
Tags: Global Brand | Product Launch | Confectionery Products | Dairy Products
Your OOH Market Intelligence, is ready to provide specific campaign insights
A group of marketing professionals with focus on OOH (Out-of-Home) media, dedicated to gather and digest all the updates, news, and insider stories of every outdoor advertising campaign!
Fill in your E-mail Below to receive Exclusive OOH News monthly
Your Information will never be shared with any third party
Or Sign Up Using
Back To Login
Or Login Using
You also can sign up in less than a minute now.