Following their return to the OOH scenery of Greater Cairo last month with the “inner sweetness” campaign, the international chocolate brand Cadbury’sDairy Milk has switched the marketing track to present their new ice-cream.

Using their recognizable purple branded backgrounds, the ads visuals display the new Dairy Milk Ice Cream encased in a golden ribbon, with ad copy that tells viewers plainly that “Now Dairy Milk is Ice Cream”.

The campaign started during the first week of February and uses OOH of large format, such as uni-poles and billboards on the main roads of Greater Cairo.

Dairy Milk presents their new ice cream on Cairo billboards-00
Dairy Milk presents their new ice cream on Cairo billboards-00

Your OOH Market Intelligence, is ready to provide specific campaign insights

Back To Top Arrow