El Asreya presents new project “BOHO” with OOH campaign

Real estate developer El Asreya has landed a new outdoor campaign on the billboards of Greater Cairo to announce the launch of BOHO, their latest project.

Presenting the branding of the project with of visuals of UV face paints and surf elements that aim at conveying that “bohemian” style, the ads started to spread on the roads during the last week of January without revealing details about the location, home units or payment conditions yet.

The campaign uses a mix of OOH types and sizes on the major districts of the city.