Following the release of the OOH campaign last week to celebrate the Egyptian Police Day with Cairo citizens, new ads have appeared in an extensive number of OOH locations across the Greater Cairo.

Championed by Egypt’s Ministry of Interior, the campaign displays images of the Police forces with the powerful message “Your safety is our message”, along the celebration of the Egyptian Police Day that took place last 25th of January.

Launched just hours before the celebration on specific strategic locations like October Bridge, the campaign has spread since then with OOH types of large format on all the major roads of Greater Cairo.

Egypt’s Ministry of Interior extends Police Day campaign-00Egypt’s Ministry of Interior extends Police Day campaign-01
Egypt’s Ministry of Interior extends Police Day campaign-00Egypt’s Ministry of Interior extends Police Day campaign-01

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