With many projects on the city billboards, such as Zahya, Etapa and North Edge Towers, Egyptian developer City Edge has launched yet another Out-Of-Home campaign to tease viewers about an upcoming new project.
Using a very fashionable mustard color for the gradient of their backgrounds, the campaign takes the form of a branding campaign that connects with the audiences at emotional level with the slogan “Putting you first”. Additional ad copy teases viewers with the announcement of “Launching a new project soon”.
The ads appeared after mid-January and use a wide variety of OOH types of large format in gate and serial combinations of great visibility across the Greater Cairo.
Industry: Real Estate
Brand: City Edge
Advertiser: City Edge Developments
OOH Size: Billboard | Double-decker Pole | Gate | Mega-Sign
Region: North Africa
Tags: Branding Campaign | Teaser Campaign
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