International engine oil brand Mobil has renovated their ongoing outdoor strategy on the roads of Greater Cairo to announce a new promotion with Mobil Delvac Engine Oil.
Using their branded-yellow partitioned backgrounds for audiences to make the connection easily, the oil brand promises viewers “The Blanket is free and Delvac is a must in the car”, adding the product details and promotion conditions.
The new ads were first spotted at the beginning of January on selected uni-poles across Greater Cairo.
Industry: Oil & Gas
Advertiser: Exxon Mobil Egypt
OOH Size: Large uni-pole
Region: North Africa
Tags: Special Promotion | Mobil Delvac
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