International engine oil brand Mobil has renovated their ongoing outdoor strategy on the roads of Greater Cairo to announce a new promotion with Mobil Delvac Engine Oil.

Using their branded-yellow partitioned backgrounds for audiences to make the connection easily, the oil brand promises viewers “The Blanket is free and Delvac is a must in the car”, adding the product details and promotion conditions.

The new ads were first spotted at the beginning of January on selected uni-poles across Greater Cairo.

New OOH campaign from Mobil Delvac gives away car blankets-00
New OOH campaign from Mobil Delvac gives away car blankets-00

Campaign Credits

Industry: Oil & Gas

Brand: Mobil

Advertiser: Exxon Mobil Egypt

OOH Size: Large uni-pole

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Country: Egypt

Region: North Africa

Tags: Special Promotion | Mobil Delvac

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