Egyptian Telecom WE has launched a new Out-Of-Home campaign just before the end of January to announce their official sponsorship of Cairo-based football team Al Ahly SC.
The campaign was synchronized to be launched on several platforms at the same time and has spurred conversations on every channel, especially on Social Media. The visuals display the communication brand’s logo – who has borrowed Al Ahly’s official colors for the occasion, with the message “We are with you Ahly”. Former club stars Emad Moteab, Hossam Ghaly, Sherif Ekramy, and Gilberto meet the current players Hossam Ashour, Walid Soliman, Ramadan Sobhi, Sherif Ekramy, and Mohamed El-Shenawy on the ads.
Launched on January 23rd, the campaign is still spreading across Greater Cairo.
Brand: Al Ahly SC | WE
Advertiser: TE (Telecom Egypt)
OOH Size: Billboard | Double-decker Pole | Gate | Large uni-pole | Serial | T-pole
Region: North Africa
Tags: Hossam Ghaly | Ramadan Sobhi | Sponsorship Campaign | Emad Moteab | Sherif Ekramy | Gilberto | Hossam Ashour | Walid Soliman | Mohamed El-Shenawy
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