Following their recent upgrade to residential project La Capitale, Egyptian developer Pyramids has launched a new campaign to announce the first commercial project in the New Administrative Capital under the name of Grand Square.

Using very similar visuals and colors to La Capitale, but under the name of “Pyramids International” instead of “Pyramids Developments”, the new ads invite viewers to “invest”, with ad copy that describes the project as “the first administrative & commercial building in the business and financial district of the Administrative Capital”.

The confusing campaign appeared during the second week of January and uses uni-poles, mega signs, double-decker poles, and billboards.

Pyramids announce first mall in the New Capital-00Pyramids announce first mall in the New Capital-01
Pyramids announce first mall in the New Capital-00Pyramids announce first mall in the New Capital-01

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