Leading Automotive dealer National Motors has joined the ranks of industry advertisers to announce the latest model of Asian brand DFSK. As the exclusive dealer of DFSK in the Egyptian market, NM Group (National Motors) has been marketing the Asian brand since 2015. The outdoor campaign introduces the brand’s latest model of SUV Eagle 580, with a slogan that emphasizes “The only 7seats SUV” – a unique seating capacity that DFSK seems to use as their distinctive trademark, as it has been seen with its previous models launched in Egypt. The campaign was launched during the first week of September on the highest-trafficked roads, using uni-poles, Gates, light boxes, and double-decker poles across the Greater Cairo.
