A new OOH campaign from IKEA Egypt announces the publication of their new catalog for the upcoming season. With ad copy that reads “1,000 new products and 2,000 lower prices” in both English and Arabic, the ads simply showcase the new catalog on top of older, former brochures over a light pinkish background. The slogan “Make room for the new Ikea catalog” originates from the brand’s hashtag “#makeroomforlife” which has been trending worldwide for a while now. The campaign appeared on the billboards of Greater Cairo just before the end of August, using Large and X-Large uni-poles, Gates, Chassis, and T-poles.
