Italian Home Appliances manufacturer Zanussi has launched a new outdoor branding campaign that emphasizes the quality and efficiency of its customer service. Over branded backgrounds with the intense yellow of the Italian brand, the ads showcase a variety of images, such as maps and employees. The messages highlight the excellence, availability, and accessibility of the brand’s customer service, with messages like “well-trained team”, “the biggest coverage of maintenance centers”, or “a unique customer service number for all Zanussi’s customers”. The campaign was launched just before Eid Al-Adha and uses Large and X-Large uni-poles, Gates, Chassis, and T-poles in the main districts of Greater Cairo.
