American franchise Pizza Hut has returned to the roads to announce their two latest inventions, the “Crown Crust” and “Limo Pizza” with a 2-in-1 OOH campaign.

With different visuals to promote each new pizza individually, the ads display images of the new “Crown Crust” with ad copy that defines it as “The queen of delicious taste “, while the ads showcasing the Limo Pizza define it as “1 meter of delicious pizza”.

Starting during the second week of January, the campaign uses a variety of OOH types and sizes on selected roads of Greater Cairo.

Pizza Hut launches Crown Crust Pizza & Limo Pizza with OOH-00
Pizza Hut launches Crown Crust Pizza & Limo Pizza with OOH-00

Campaign Credits

Industry: Foodservice

Brand: Pizza Hut

Advertiser: Americana Group

OOH Size: Mega-Sign | Billboard | Double-decker Pole | Flag | Gate | Large uni-pole | T-pole

OOH Agency: ROOTS Advertising Services

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Country: Egypt

Region: North Africa

Tags: Limo Pizza | Crown Crust Pizza | QSR

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