American franchise Pizza Hut has returned to the roads to announce their two latest inventions, the “Crown Crust” and “Limo Pizza” with a 2-in-1 OOH campaign.
With different visuals to promote each new pizza individually, the ads display images of the new “Crown Crust” with ad copy that defines it as “The queen of delicious taste “, while the ads showcasing the Limo Pizza define it as “1 meter of delicious pizza”.
Starting during the second week of January, the campaign uses a variety of OOH types and sizes on selected roads of Greater Cairo.
Brand: Pizza Hut
Advertiser: Americana Group
OOH Size: Mega-Sign | Billboard | Double-decker Pole | Flag | Gate | Large uni-pole | T-pole
OOH Agency: ROOTS Advertising Services
Region: North Africa
Tags: Limo Pizza | Crown Crust Pizza | QSR
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