Home In furniture event has launched an Out-Of-Home campaign to announce the upcoming promotional event in 6th of October City. Using basic visual designs, the ads inform audiences of the location and dates, with the emphatic promise of “The largest gathering of Furniture companies under one ceiling” and offering the option of “Buy in cash or with installments” along special discounts. The campaign started at the beginning of January and uses uni-poles, T-Poles and gate combinations on selected locations of Greater Cairo.
