Egyptian developer El Attal has appeared on the billboards of Greater Cairo with an OOH campaign that focuses strongly on branding. Modern architectonic designs and the brand’s logo combine over dark backgrounds, along the slogan “A vision powered by heritage” in both, English and Arabic, and with different font colors and typos that offer additional contrast. Released at the beginning of January, the campaign uses uni-poles, double-decker poles and mega signs on the main roads of Greater Cairo.
