The Egyptian clinics group Tabibi has launched their first outdoor campaign of large OOH format to raise awareness about their medical services and home visits. Using varied ad visuals tinted with different models, the ad copy informs viewers that Tabibi Clinics provide home visits for the elderly and children patients, as well as 24/7 clinics that can be booked at any time through the hotline provided in the ads and the mobile app. The campaign was released during the first week of January and can be seen on large uni-poles and billboards on various locations across Greater Cairo.
